Case Study

Case Study: How Sarah from Melbourne Bought a Villa in Canggu

Real case study of an Australian buying a villa in Bali. From research to rental income — Sarah's journey buying a 3BR villa in Canggu for $295K AUD.

Sarah, 38, is a marketing manager from Melbourne. In late 2025, she bought a 3-bedroom villa in Berawa, Canggu for $295,000 AUD. Six months later, it’s generating over $30,000 AUD in net annual income.

Here’s how she did it — and what she learned along the way.

The Starting Point

Sarah had been visiting Bali twice a year for the past decade. After the sale of her Melbourne apartment in 2025, she had $320,000 in savings and was looking for her next investment.

Her options in Australia:

  • A 2-bedroom apartment in Melbourne’s outer suburbs: $550K+ (would need a $230K mortgage)
  • Expected rental yield: 3.5% gross

Her Bali option:

  • A fully furnished 3-bedroom villa with pool: $295K (no mortgage needed)
  • Expected rental yield: 10%+ gross

The maths spoke for itself.

Month 1: Research and Finding the Right Partner

Sarah spent the first month researching online. She read everything she could about foreign ownership laws, leasehold vs PT PMA, and common mistakes.

What she learned early:

  • Foreigners cannot own land freehold in Bali
  • Leasehold was the best fit for a single villa purchase
  • Nominee ownership was too risky
  • Due diligence was non-negotiable

She contacted Horizon Bali Property after finding our legal guide through a Google search. In the initial consultation, we assessed her situation:

  • Budget: $320K AUD total
  • Goal: rental income + personal use (4-6 weeks/year)
  • Timeline: wanted to complete within 3 months
  • Preferred area: Canggu/Berawa (familiar with the area)

Month 2: Property Selection and Due Diligence

We presented Sarah with 5 properties matching her criteria — all pre-verified against our 8-point document checklist.

She flew to Bali to view them in person with Ksenia, our on-ground agent. After visiting all 5, she chose a modern 3-bedroom villa in Berawa:

DetailSpec
TypeVilla, 3 bedrooms, 3 bathrooms
LocationBerawa, Canggu
Land size250 sqm
Building size180 sqm
OwnershipLeasehold, 25 years remaining
Price$295,000 AUD
FeaturesPool, open-plan living, rooftop terrace, fully furnished

Due diligence was conducted by our legal partner, Sky Realty Bali Legal Department:

  • Cost: IDR 15,000,000 (~$950 AUD)
  • Duration: 14 working days
  • Scope: BPN verification, zoning check, tax history, dispute search, building permit verification

All 8 documents checked out. The SHM was clean, PBB was paid, building permits were in order, and zoning confirmed tourism/residential use.

With due diligence cleared, the purchase moved to legal completion:

  1. Lease agreement drafted by Sky Realty Bali — reviewed by Sarah’s Australian lawyer
  2. Notarisation at a licensed Indonesian notary
  3. Payment transferred via international bank transfer (AUD → IDR)
  4. Keys handed over — Sarah was now the leaseholder of a Bali villa

Total costs:

ItemCost (AUD)
Villa purchase price$295,000
Due diligence$950
Legal support (1.5%)$4,425
Notary fees$300
Total$300,675

Sarah had $19,325 remaining from her $320K budget — enough to cover initial setup and a buffer.

Setting Up for Rental

Sarah chose to rent the villa on Airbnb and Booking.com when she wasn’t using it personally. She hired a local property management company (recommended by us) at 18% of revenue.

Setup steps:

  1. Professional photography (included with management company)
  2. Airbnb and Booking.com listings created
  3. Pondok Wisata licence obtained (required for legal short-term rental)
  4. Staff hired: cleaner + gardener + pool maintenance ($350/month total)
  5. Utilities set up: electricity, water, internet ($120/month)

The villa was listed and receiving bookings within 2 weeks of completion.

First 6 Months: The Results

Here are Sarah’s actual numbers for the first 6 months (October 2025 — March 2026):

MonthOccupancyRevenue (AUD)
October58%$3,480
November62%$3,720
December88%$5,720
January82%$5,084
February55%$3,080
March72%$4,320
Total70% avg$25,404

Annualised gross revenue: ~$50,800 AUD

Operating costs (6 months):

CostAmount (AUD)
Property management (18%)$4,573
Staff$2,100
Utilities$720
Maintenance$850
OTA commissions (~15%)$3,811
Indonesian tax (10%)$2,540
Total costs$14,594

Net income (6 months): $10,810 AUD Annualised net income: ~$21,620 AUD Net yield: 7.2% (first year, still ramping up)

As the listing builds reviews and the peak season approaches, Sarah expects second-year net yields to reach 9-10%.

What Sarah Would Do Differently

We asked Sarah what she’d change if she did it again:

“Honestly, not much. The due diligence gave me confidence, and having Ksenia on the ground made everything smooth. If anything, I’d have started the process sooner — I spent months overthinking before reaching out.”

Her three biggest takeaways:

  1. Don’t try to do it alone. “I would never have navigated the legal side without a local partner. The contracts are in Indonesian and the system is completely different from Australia.”

  2. Due diligence is worth every cent. “For $950, you get complete peace of mind. One of the villas I was considering turned out to have a building permit issue — the due diligence caught it.”

  3. Budget for the first 3 months of low occupancy. “It takes time to build up Airbnb reviews. My first month was quieter than expected, but it picked up quickly.”

Sarah’s Tax Situation

As an Australian tax resident, Sarah declared her Bali rental income to the ATO:

  • Converted IDR income to AUD at ATO exchange rates
  • Claimed allowable deductions (management fees, maintenance)
  • Claimed a Foreign Income Tax Offset (FITO) for the 10% Indonesian tax already paid
  • No FIRB implications (doesn’t apply to overseas purchases)

She works with an Australian accountant experienced in overseas property. Read our complete tax guide for details.

The Bottom Line

Sarah invested $300,675 AUD and is on track to earn $21,000+ in net annual income — a 7%+ yield in her first year, rising toward 10% as the listing matures. She also uses the villa personally for 5-6 weeks per year.

Compared to a Melbourne apartment yielding 3.5% and requiring a mortgage, Sarah’s Bali investment delivers:

  • 2-3x higher yield
  • Zero mortgage stress
  • A tropical villa she can use on holiday
  • No ongoing Australian property costs (council rates, strata, insurance)

Want to follow Sarah’s path? Browse our verified properties or contact us for a free consultation. Every journey starts with a conversation.

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